PENGARUH SELF CONGRUITY DAN EXPERIENTIAL VALUE PADA CONSUMER WELLBEING PADA KONSUMEN MAL PARIS VAN JAVA

This study aims to determine the effect of self congruity behavior and experiential value on consumer wellbeing in Paris Van Java mall consumers. This research uses a quantitative approach with a correlational method. The sample in this study were 387 Paris Van Java mall consumer respondents. The sa...

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Main Author: Kania Kartika, - (Author)
Format: Book
Published: 2020-02-19.
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3rd Floor Main Library

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Call Number: A1234.567
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