PENGARUH ONLINE CUSTOMER REVIEW TERHADAP ONLINE REPURCHASE INTENTION PADA INDUSTRI ONLINE TRAVEL AGENT B2C INDONESIA

The development of the internet now provides greater opportunities for the service industry in e-commerce, including in the travel industry. Some Indonesian online travel agent companies have succeeded in carrying out strategies that are able to generate intention and attract the attention of consum...

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Main Author: Anisa Pujianti, - (Author)
Format: Book
Published: 2020-05-19.
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3rd Floor Main Library

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Call Number: A1234.567
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