A STUDY OF ADVERTISING STRATEGIES IN HOTEL BROCHURES

The present study entitled A study of Advertising Strategies in Hotel Brochures aims to find out the advertising strategies: concepting approaches (Altstiel & Grow, 2007) made by several hotels in their hotel brochures (Aston Tropicana, Amaris, Sensa, Nalendra and Favehotel) located on Cihampela...

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Main Author: Nuri, Istia Hamdiati (Author)
Format: Book
Published: 2013-08-23.
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3rd Floor Main Library

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Call Number: A1234.567
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