A STUDY OF ADVERTISING STRATEGIES IN HOTEL BROCHURES

The present study entitled A study of Advertising Strategies in Hotel Brochures aims to find out the advertising strategies: concepting approaches (Altstiel & Grow, 2007) made by several hotels in their hotel brochures (Aston Tropicana, Amaris, Sensa, Nalendra and Favehotel) located on Cihampela...

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Auteur principal: Nuri, Istia Hamdiati (Auteur)
Format: Livre
Publié: 2013-08-23.
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