PENGARUH EXPERIENTIAL VALUE TERHADAP BEHAVIORAL INTENTION (Survey terhadap Pengunjung Museum Gedung Sate)
The purpose of this study was to determine how the influence of experiential value on behavioural intention at Museum Gedung Sate. The independent variable (X) in this study is experiential value which consists of several sub dimensions, namely visual appeal, entertainment, enjoyment, and escapism a...
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| Format: | Book |
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2020-12-29.
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| Online Access: | Link Metadata |
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