MODEL ELECTRONIC WORD OF MOUTH DAN KUALITAS PRODUK DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN DENGAN MEDIASI BRAND IMAGE PADA PRODUK DODOL PICNIC GARUT
The food industry of Dodol Picnic Garut plays a very important role for the regional economy. Along with the development of tourism in West Java today, which causes a multiplier effect, especially an increase in demand for special foods from the region. However, due to the Covid-19 Pandemic, sales d...
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| Formato: | Livro |
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2021-05-11.
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| Cód. Barras: 1 | Disponível |