PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED PRICE TERHADAP INTENTION TO USE NETFLIX DI KOTA BANDUNG

Even though Netflix has many subscribers that increase from year to year but in 2021 Netflix subscribers in Indonesia decreased and were defeated by the competitors, they are Disney+ Hotstar, Viu and Vidio. The study aims to determine the description of perceived usefulness, perceived ease of use, d...

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Bibliographic Details
Main Author: Yolanda Indah Irawanty, - (Author)
Format: Book
Published: 2021-08-26.
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3rd Floor Main Library

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Call Number: A1234.567
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