PENGARUH HALAL LABEL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN WARDAH PADA GENERASI-Z

• Hoofdauteur: Khadijh Maulina Andhini, - (Auteur)
• Formaat: Boek
• Gepubliceerd in: 2022-01-21.
• Onderwerpen: Thesis; NonPeerReviewed
• Online toegang: Link Metadata

This research is based on the phenomenon of cosmetic industry in Indonesia that is increasing globally and nationally, as well as the dominance of Gen Z as a population in Indonesia as much as 27.94% of the population that uses cosmetic products in their daily lives, especially Wardah. The huge esca...