PENGARUH HALAL LABEL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN WARDAH PADA GENERASI-Z
This research is based on the phenomenon of cosmetic industry in Indonesia that is increasing globally and nationally, as well as the dominance of Gen Z as a population in Indonesia as much as 27.94% of the population that uses cosmetic products in their daily lives, especially Wardah. The huge esca...
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| Format: | Book |
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2022-01-21.
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| Online Access: | Link Metadata |
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