PENGARUH WEBSITE QUALITY DAN CORPORATE REPUTATION TERHADAP ONLINE REPURCHASE INTENTION

This study aims to obtain an overview and influence of website quality and corporate reputation on online repurchase intention on generation Z consumers who use Bukalapak in Indonesia. This research uses descriptive and verifiable methods with a quantitative approach. The sample of this study amount...

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Main Author: Elissa Dewi Fuastine, - (Author)
Format: Book
Published: 2023-02-13.
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3rd Floor Main Library

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Call Number: A1234.567
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