PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY:Survei pada member LazadaClub

This study aims to obtain an overview and influence of brand image and brand trust on brand loyalty in Lazadaclub members. The type of research used is descriptive and verifiative with a quantitative approach. The population in this study amounted to 79.8 million with a sample of 398 respondents who...

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Autor principal: Riftianingsih, - (Autor)
Formato: Livro
Publicado em: 2023-07-26.
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