PENGARUH BRAND REPUTATION DAN BRAND CREDIBILITY TERHADAP BRAND LOYALTY : Studi pada Followers Instagram sekaligus yang menjadi Member Aplikasi Fore Coffee di Indonesia

This study aims to obtain an overview and influence of brand reputation, brand credibility on brand loyalty on Instagram followers who are members of the Fore Coffee application. This research uses descriptive and verification methods with a quantitative approach. The population in this study totale...

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Main Author: Fathya Shalmasyah, - (Author)
Format: Book
Published: 2023-07-26.
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