ANALISIS PLACE BRANDING UNTUK MENINGKATKAN CITRA KABUPATEN PURWAKARTA SERTA IMPLIKASINYA TERHADAP KEPUTUSAN MENGUNJUNGI DESTINASI PARIWISATA: Survei terhadap Wisatawan Nusantara yang Berkunjung ke Kabupaten Purwakarta

• Yazar: Wulandari, Tresna (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2012-07-31.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

Tourists have central role as decision maker to visit certain tourism destination.However the number of visitation to every tourism destination relatively fluctuatif. That's presumable by poor image of Purwakarta as tourism destination. Place branding is a strategy to enhance the image of Purwa...