PENGARUH GAYA HIDUP BERBELANJA PROMOSI PENJUALAN DAN MOTIVASI BERBELANJA HEDONIS TERHADAP PEMBELIAN TIDAK TERENCANA DI MATAHARI DEPARTEMENT STORE PEJATEN VILLAAGE
This research is a quantitative research that aims to determine the effect of Shopping lifestyle, Sales promotion, and Hedonic shopping motivation to Impulse buying. The population in this study were Consumers who visited Matahari Departement store. The sample size was taken as many as 100 responden...
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| Format: | Knjiga |
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2019-01-08.
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| Online pristup: | Link Metadata |
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