PENGARUH ATRIBUT PRODUK, HARGA DAN KETERLIBATAN KONSUMEN TERHADAP PERPINDAHAN MEREK BLACKBERRY KE SMARTPHONE SAMSUNG: Studi Kasus Konsumen Pada Kelurahan Rangkapan Jaya Baru Depok

This study aims to analyze the brand switching of Blackberry smartphone brands to Samsung in Depok. The population of this study were residents of Rangkap Jaya Baru Depok Subdistrict and consumers of Samsung users with a sample size taken as many as 75 respondents with the criteria of someone who ha...

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Main Author: Putri Nuraini, - (Author)
Format: Book
Published: 2019-01-08.
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3rd Floor Main Library

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Call Number: A1234.567
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