SEGMENTASI PELANGGAN PADA JASA PERAWATAN DAN PERBAIKAN PESAWAT TERBANG DENGAN ANALISIS RFM MENGGUNAKAN METODE K-MEANS CLUSTERING DAN K-MEDOIDS CLUSTERING DI PT.X
This research was conducted to identify customer segmentation in PT.X. The purpose of this research is to acquire customer segments in companies with RFM (Recency, Frequency, Monetary) analysis and obtain the best methods on customer clusterization to recommend alternative strategies for each segmen...
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| Format: | Book |
| Published: |
2021-06-24.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |