PENGARUH DAYA TARIK IKLAN SHOPEE VERSI "12.12 BIRTHDAY SALE 2020" DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI SHOPEE (Survei Pada Followers Instagram @shopee_id)

This research aims to determine the relationship and the magnitude of the influence appeal of Shopee advertising "12.12 Birthday Sale 2020" in social media Instagram toward Purchasing Decisions through the shopee application. The relevant theory in this research is A-T-R Theory (Awareness,...

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Main Author: Dimas Puguh Irvananda, (Author)
Format: Book
Published: 2021-07-14.
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3rd Floor Main Library

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Call Number: A1234.567
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