PENGARUH EMOSI BELANJA DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN TIDAK TERENCANA: Studi Kasus Pada Hypermarket Giant Pondok Cabe, Pamulang Timur
This research is quantitative which aims to determine the effect of emotional shopping and sales promotions on unplanned purchases. The population in this study were giant Hypermarket visitors. The variables used in this study are emotional shopping and sales promotion as independent variables, then...
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| Format: | Book |
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2019-01-07.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |