PENGARUH EMOSI BELANJA DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN TIDAK TERENCANA: Studi Kasus Pada Hypermarket Giant Pondok Cabe, Pamulang Timur

This research is quantitative which aims to determine the effect of emotional shopping and sales promotions on unplanned purchases. The population in this study were giant Hypermarket visitors. The variables used in this study are emotional shopping and sales promotion as independent variables, then...

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Detaylı Bibliyografya
Yazar: Niko Prima Rhamadhan, - (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: 2019-01-07.
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Online Erişim:Link Metadata
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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