PENGARUH ONLINE CUSTOMER RATING MERCHANT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (SURVEY PADA PENGGUNA APLIKASI GO-FOOD JAKARTA)

The goal of this study is to determine the impact of online merchant customer rating for Go-Food Jakarta application users on consumer purchasing decisions. The Technology Acceptance Model (TAM) model is being used in this analysis. A quantitative methodology is used in this research. A survey metho...

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Main Author: Hafiza, (Author)
Format: Book
Published: 2021-03-30.
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3rd Floor Main Library

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