PENGARUH HARGA PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION BRAND LOKAL DIKALANGAN GENERASI Z

Fashion is popular in every generation and the trend keeps changing so it never dies. Z generation oftenly being the target for fashion brand local. This research is using quanitative method. The populations are Z generation that was born in 1995-2005 who's located in South Jakarta. The samplin...

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Bibliographic Details
Main Author: Dien Hafifah Mesayu Putri, (Author)
Format: Book
Published: BIEMA, 2021-10-02.
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3rd Floor Main Library

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Call Number: A1234.567
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