PENGARUH PROMOSI IKLAN SHOPEE PADA SAAT PANDEMI COVID-19 TERHADAP PERULAKU KONSUMTIF : Studi Kepada Pengunjung Shopee Dengan Karakteristik Mahasiswa

• Yazar: Rizqulloh Diandra Azni, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2021-07-23.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

The COVID-19 pandemic has had a negative impact on all kinds of aspects, one of which is the economy. The impact is a decrease in people's purchasing power and also affects Shopee, which is a well-known e-commerce in Southeast Asia. As a result of this, Shopee spreads a promotional campaign wit...