PENGARUH PROMOSI IKLAN SHOPEE PADA SAAT PANDEMI COVID-19 TERHADAP PERULAKU KONSUMTIF : Studi Kepada Pengunjung Shopee Dengan Karakteristik Mahasiswa

The COVID-19 pandemic has had a negative impact on all kinds of aspects, one of which is the economy. The impact is a decrease in people's purchasing power and also affects Shopee, which is a well-known e-commerce in Southeast Asia. As a result of this, Shopee spreads a promotional campaign wit...

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Main Author: Rizqulloh Diandra Azni, (Author)
Format: Book
Published: 2021-07-23.
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3rd Floor Main Library

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Call Number: A1234.567
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