PENGUKURAN EFEKTIVITAS IKLAN GOJEK MENGGUNAKAN METODE EPIC MODEL DI KALANGAN MAHASISWA: Studi Kasus Pada Iklan Online Gojek

This research is a descriptive quantitative study that aims to find out how effective Gojek's online advertising is for students living in Jakarta using the EPIC Model method. The sample in this study used as many as 100 active students residing in Jakarta as respondents. Sample selection was d...

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Main Author: Azri Wajihan Mahdi, (Author)
Format: Book
Published: 2021-07-15.
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3rd Floor Main Library

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