ANALISIS RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO), TBK.

This study aims to determine the effect of Relationship Marketing which consists of several indicators, namely trust, commitment, communication, and conflict handling on customer loyalty at PT Bank Rakyat Indonesia (Persero), Tbk. Dissemination of data in this study through the distribution of quest...

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Main Author: Tasya Shafa Almira Sukmana, - (Author)
Format: Book
Published: 2021-06-24.
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3rd Floor Main Library

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