PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK SARIAYU DI KELURAHAN RANGKAPAN JAYA BARU, DEPOK

This study is a quantitative study aims to know the effect of the brand image, the price, and quality product toward buying decision. The population of this study is the society of district Rangkapan Jaya Baru, Depok. The sample was conducted for 75 respondents. The methodology of this study is non-...

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Main Author: Ananda Chairunnisa, - (Author)
Format: Book
Published: 2019-01-07.
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3rd Floor Main Library

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