ANALISIS LOYALITAS PELANGGAN TERKAIT KUALITAS, HARGA DAN DESAIN PRODUK SERTA KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING : Studi Pada Pengguna Kosmetik Brand Wardah)

This research is driven by efforts aimed at consumer needs with the hope that consumers are satisfied and will make repeat purchases. This research aims to determine the influence of quality, price and product design directly or indirectly on customer loyalty through customer satisfaction as an inte...

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Main Author: Andi Ema Damayanti, (Author)
Format: Book
Published: 2021-07-15.
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3rd Floor Main Library

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