PENGARUH INFLUENCER MARKETING DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN BITTERSWEET BY NAJLA

• Yazar: Muhammad Miftahul Fathurrahman, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2021-07-13.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

Bittersweet By Najla is known as a marketer who uses influencer marketing and viral marketing methods. Although this method is known as a powerful marketing method, sales of new products marketed using influencer marketing and viral marketing are not in line with the old products that people are fam...