PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN PADA E-COMMERCE LAZADA

This study is a quantitative research conducted with the aim of proving and analyzing the effect of service quality and brand trust on customer satisfaction on e-commerce Lazada. The population in this study are people who have shopped or are currently using Lazada e-commerce in the city of West Jak...

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Bibliographic Details
Main Author: Jimmie Prasetya Dzaky, (Author)
Format: Book
Published: 2021-07-13.
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