KEPUTUSAN PEMBELIAN PRODUK STARBUCKS: Studi Pada Starbucks One Belpark Mall, Jakarta

This research is a quantitative research that aims to determine the effect of product quality, brand image, and price on purchasing decisions. The population in this study was starbucks lovers at one belpark mall. The sample size was taken as many as 75 respondents, with non probability sampling met...

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Autor principal: Mathilda Aquita Haumahu, - (Author)
Formato: Livro
Publicado em: 2019-01-07.
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3rd Floor Main Library

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