KEPUTUSAN PEMBELIAN PRODUK STARBUCKS: Studi Pada Starbucks One Belpark Mall, Jakarta

• Yazar: Mathilda Aquita Haumahu, - (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2019-01-07.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research is a quantitative research that aims to determine the effect of product quality, brand image, and price on purchasing decisions. The population in this study was starbucks lovers at one belpark mall. The sample size was taken as many as 75 respondents, with non probability sampling met...