PENGARUH HARGA, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. JALUR NUGRAHA EKAKURIR (JNE)

This research is a quantitative research with the aim of proving and analyzing the effect of price, service quality and brand image on purchasing decisions at PT. The Nugraha Ekakurir (JNE) line. The population used in the study was or was using JNE expedition services in the East Jakarta area. The...

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Main Author: Frendy Setiawan, (Author)
Format: Book
Published: 2021-07-16.
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3rd Floor Main Library

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Call Number: A1234.567
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