PENGARUH INOVASI, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA MINUMAN CHATIME DI KOTA DEPOK JAWA BARAT)

This research is quantitative and has the aim of knowing, proving, and analyzing the effect of innovation, promotion, and product quality on purchasing decisions for chatime drinks in the city of Depok, West Java. The population in this study are chatime consumers who have bought chatime drinks who...

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Main Author: Muhammad Dzulqarnain, (Author)
Format: Book
Published: 2021-07-19.
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