ANALISIS KEPUTUSAN PEMBELIAN MELALUI BRAND POSITIONING YANG DIPENGARUHI OLEH CELEBRITY ENDORSER: Studi Pada Situs Belanja Online Fashion Muslim Lokal Hijup.com

This research is a quantitative research that aims to determine the effect celebrity endorser, and brand positioning to purchase decision. Population in this research is citizen of Pekayon Sub-district, Jakarta Timur. The sample size was taken by 50 respondents, with non probability sampling method,...

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Main Author: Firda Ariani, - (Author)
Format: Book
Published: 2019-01-07.
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3rd Floor Main Library

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Call Number: A1234.567
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