ANALISIS KEPUTUSAN PEMBELIAN MELALUI BRAND POSITIONING YANG DIPENGARUHI OLEH CELEBRITY ENDORSER: Studi Pada Situs Belanja Online Fashion Muslim Lokal Hijup.com
This research is a quantitative research that aims to determine the effect celebrity endorser, and brand positioning to purchase decision. Population in this research is citizen of Pekayon Sub-district, Jakarta Timur. The sample size was taken by 50 respondents, with non probability sampling method,...
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| Format: | Book |
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2019-01-07.
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| Online Access: | Link Metadata |
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