REPRESENTASI KARAKTERISTIK GENERASI MILLENIAL PADA IKLAN SASA (MSG "MICIN SWAG GENERATION") DI MEDIA YOUTUBE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE)

This study aims to discuss the representation of the characteristics of the millennial generation in Sasa advertisements (MSG "Micin Swag Generation") on Youtube Media using Ferdinand De Saussure's semiotic analysis. The method used is descriptive qualitative by using primary data sou...

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Main Author: Shindy Dwi Melati, (Author)
Format: Book
Published: 2021-12-06.
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3rd Floor Main Library

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