REPRESENTASI KARAKTERISTIK GENERASI MILLENIAL PADA IKLAN SASA (MSG "MICIN SWAG GENERATION") DI MEDIA YOUTUBE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE)
This study aims to discuss the representation of the characteristics of the millennial generation in Sasa advertisements (MSG "Micin Swag Generation") on Youtube Media using Ferdinand De Saussure's semiotic analysis. The method used is descriptive qualitative by using primary data sou...
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2021-12-06.
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| Summary: | This study aims to discuss the representation of the characteristics of the millennial generation in Sasa advertisements (MSG "Micin Swag Generation") on Youtube Media using Ferdinand De Saussure's semiotic analysis. The method used is descriptive qualitative by using primary data sources, namely Sasa advertisements (MSG "Micin Swag Generation") and secondary data, namely literature studies. The author uses Ferdinand De Saussure's semiotic data analysis technique by collecting data in the form of cut scenes contained in advertisements and the results of the data obtained will be analyzed by looking for the meaning of denotation and connotation in the object of research. The data validity technique is done by triangulation of sources. The results of this study indicate that the characteristics of the millennial generation as "the micin generation" in the Sasa advertisement "Micin Swag Generation" are found to have hyperreality that simulates the public regarding the impact of MSG consumption. This characteristic is indicated by the signifier and the signified in the advertising scene through the activities carried out, the objects used and the text displayed. |
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| Item Description: | http://repository.upnvj.ac.id/15764/1/ABSTRAK.pdf http://repository.upnvj.ac.id/15764/2/AWAL.pdf http://repository.upnvj.ac.id/15764/3/BAB%201.pdf http://repository.upnvj.ac.id/15764/4/BAB%202.pdf http://repository.upnvj.ac.id/15764/5/BAB%203.pdf http://repository.upnvj.ac.id/15764/6/BAB%204.pdf http://repository.upnvj.ac.id/15764/7/BAB%205.pdf http://repository.upnvj.ac.id/15764/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/15764/9/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/15764/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/15764/14/HASIL%20PLAGIARISME.pdf http://repository.upnvj.ac.id/15764/12/ARTIKEL%20KI.pdf |