PENGARUH ELECTRONIC WORD OF MOUTH DALAM ONLINE REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE XIAOMI (Survei Pada Followers Instagram @erafonestores)

This research aims to discuss electronic word of mouth in an online review of purchasing decisions for Xiaomi smartphone products, using the theory of individual differences. The method used in this research is quantitative explanatory by using primary data sources in the form of a questionnaire as...

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Bibliographic Details
Main Author: Mohamad Septiawan Evriyanto, (Author)
Format: Book
Published: 2022-01-12.
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