PENGARUH E-WOM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA BASO ACI AKANG

This research is quantitative and objectives to determine the effect of E-WOM and brand image on purchasing decisions. The research population is Baso Aci Akang consumers who are in the West Jakarta area where the sample used is 100 respondents, with non-probability sampling methods, especially purp...

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Bibliographic Details
Main Author: Alda Agnesia Putri, (Author)
Format: Book
Published: 2021-12-31.
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