ANALISIS EMPLOYEE BRAND CITIZENSHIP BEHAVIORPASCA REBRANDING DI BKKBN PUSAT

This study aims to analyze employee brand citizenship behavior post rebranding at BKKBN. Internal communication, employee engagement, and employee brand commitment are variables that used to answer its objective. Data were collected through a quantitative survey from 240 employees, using the SmartPL...

Full description

Saved in:
Bibliographic Details
Main Author: Siska Indryana Sari, (Author)
Format: Book
Published: 2022-01-17.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items