PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN ORIENTASI KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN UMKM KULINER KECAMATAN JAGAKARSA

This research is a quantitative research that aims to determine the effect of market orientation, product innovation, and entrepreneurial orientation in improving the marketing performance of culinary SMEs in Jagakarsa District. The population in this study were culinary SMEs in the Jagakarsa Distri...

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Main Author: Ega Oktavia, (Author)
Format: Book
Published: 2022-01-19.
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