STRATEGI KOMUNIKASI PEMASARAN TIKET.COM DALAM RANGKA MENINGKATKAN BRAND AWARENESS

This study aims to identify and analyze every marketing communication strategy carried out by tiket.com in increasing brand awareness, especially Generation Z. This type of research is qualitative with descriptive analysis presentation, data collection techniques in this study is done through interv...

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Main Author: Fachri Rizki, (Author)
Format: Book
Published: 2022-01-12.
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3rd Floor Main Library

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