PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE MARKETPLACE SHOPEE

This study aims to determine how the influence of online customer reviews, online customer ratings, and e-service quality on purchasing decisions in the Shopee online marketplace. This study uses quantitative methods with primary data sources. The population of this study are Shopee users who are in...

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Autore principale: Amila Hasya Sabrina, (Autore)
Natura: Libro
Pubblicazione: 2022-01-07.
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Accesso online:Link Metadata
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