PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE MARKETPLACE SHOPEE

This study aims to determine how the influence of online customer reviews, online customer ratings, and e-service quality on purchasing decisions in the Shopee online marketplace. This study uses quantitative methods with primary data sources. The population of this study are Shopee users who are in...

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Bibliografische gegevens
Hoofdauteur: Amila Hasya Sabrina, (Auteur)
Formaat: Boek
Gepubliceerd in: 2022-01-07.
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Online toegang:Link Metadata
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