ANALISIS PENGARUH BRAND AMBASSADOR SONG JOONG KI, KUALITAS PRODUK, DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SCARLETT WHITENING DI TANGERANG SELATAN

• मुख्य लेखक: Selly Iyumi Natasya Mahmud, (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2022-01-12.
• विषय: Thesis; NonPeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This quantitative research was to test whether or not the influence of brand ambassadors, product quality, and EWOM on purchasing decisions. The population is Scarlett Whitening users who live in South Tangerang. The sample in this study amounted to 75 respondents, the probability sampling method us...