ANALISIS PENGARUH BRAND AMBASSADOR SONG JOONG KI, KUALITAS PRODUK, DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SCARLETT WHITENING DI TANGERANG SELATAN

• প্রধান লেখক: Selly Iyumi Natasya Mahmud, (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: 2022-01-12.
• বিষয়গুলি: Thesis; NonPeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

This quantitative research was to test whether or not the influence of brand ambassadors, product quality, and EWOM on purchasing decisions. The population is Scarlett Whitening users who live in South Tangerang. The sample in this study amounted to 75 respondents, the probability sampling method us...