PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE SHOPEE

• Yazar: Fitriyani, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2022-01-03.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

The purpose of this study is to prove that there is an effect of product, price, promotion, and location on purchasing decisions. This study uses a quantitative approach. Sources of data in this study using primary data. Respondents in this study were e-commerce shopee consumers as many as 100 peopl...