PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE SHOPEE

• 第一著者: Fitriyani, (著者)
• フォーマット: 図書
• 出版事項: 2022-01-03.
• 主題: Thesis; NonPeerReviewed
• オンライン･アクセス: Link Metadata

The purpose of this study is to prove that there is an effect of product, price, promotion, and location on purchasing decisions. This study uses a quantitative approach. Sources of data in this study using primary data. Respondents in this study were e-commerce shopee consumers as many as 100 peopl...