PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE SHOPEE

The purpose of this study is to prove that there is an effect of product, price, promotion, and location on purchasing decisions. This study uses a quantitative approach. Sources of data in this study using primary data. Respondents in this study were e-commerce shopee consumers as many as 100 peopl...

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Bibliographic Details
Main Author: Fitriyani, (Author)
Format: Book
Published: 2022-01-03.
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