PENGARUH BRAND IMAGE, PRODUCT DESIGN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK BILLIONAIRE'S PROJECT DI JAKARTA UTARA

This research is a quantitative research that examines social phenomena with the aim of analyzing and proving the influence of brand image, product design and celebrity endorser on purchasing decisions. The pojugation of this research is the billionaire project consumers in North Jakarta. This resea...

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Bibliographic Details
Main Author: Destri Mailinda Tianingrum, (Author)
Format: Book
Published: 2021-12-31.
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