PENGARUH KESADARAN HALAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM PADA RESTORAN JEPANG DI JAKARTA

This study aims to determine and analyze the factors of halal awareness and lifestyle on the purchasing decisions of Muslim consumers at Japanese restaurants in Jakarta using a quantitative approach. The population selected in this study were Muslim consumers who had visited a Japanese restaurant lo...

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Main Author: Alifah Nurfajrina, (Author)
Format: Book
Published: 2021-07-15.
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3rd Floor Main Library

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