PERAN SUASANA TOKO TERHADAP PEMBELIAN IMPULSIF (STUDI PADA MATAHARI CILANDAK TOWN SQUARE)

mpulsive purchases is one factor, which is considered by retailer and manufacturer. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is that cilandak west village community which ever do im...

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Hoofdauteur: Mamlu Atul Hasanah, (Auteur)
Formaat: Boek
Gepubliceerd in: 2017-01-20.
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3rd Floor Main Library

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Plaatsingsnummer: A1234.567
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